I'm a successful Global Marketing Leader, Award-Winning Marketing Director, and Head of Brand for some of the fastest growing CPG product-lines in the world

For over 15 years I've specialized in turning 50+ different brands into direct to consumer success stories by leveraging my background in both brand and data management in order to build high-performing digital marketing teams, advertising campaigns, & AI-enhanced marketing systems in order to engineer the kind of sales growth that leaves our competition wondering how to keep up.

Because of this, I have an extensive amount of both execution experience and machine learning technology knowledge - which today we now call AI. This means I'm able to manually execute across web, social, paid media, email - and also do so while consolidating resources, maximizing cost efficiency, and then manually finding ways to scale brand revenue without having to sacrifice any margins in the process.

As a result, I've been personally featured in AdWeek, Entrepreneur Magazine, and several times on nationally syndicated television for my ability to find new and innovative ways to leverage data analytics within my digital marketing campaigns in order to drive global brand growth across international markets all the way from New York City to Tokyo

Currently, I’m having fun leading marketing operations and brand management for one of the most prominent seafood companies in the world, Tai Foong USA.

At Tai Foong USA, I lead full-funnel marketing execution across a portfolio of international CPG brands—including Royal Asia, Northern Chef, and Dine Well—sold online and in Costco, Whole Foods, Target, and throughout hundreds of other retailers across North America.

In addition to this, in my free time I share much of what I’ve learned through the website How the Ads Work—which is education platform where I and others teach marketers on how to thrive in today’s AI and machine-learning-driven world.