HOW THE ADS WORK
What is it about?
On October 1st, 2024 we'll be bringing to the public for the first time, "How the Ads Work".
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It has always been a personal goal of mine to log everything I've done outside of a LinkedIn profile while providing as much value as possible.
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The thing is, I spend so much time doing what I do, I always think that everyone knows what I know already or does what I do.
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However, following my adventures helping companies expand into Asia and then recently working here in the US, I realized that even in 2024 people are still lost.
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Now, don't get me wrong- By the time this book is launched, it will be outdated, that's how machine learning works after all.
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Even so, the stories and strategies that you'll get to learn are timeless and will help you overcome any marketing obstacle without needing to overspend on an agency to do it.
HOW THE ADS WORK
​What to expect?​
While I wrote this book as a love letter for my children, it's my hope that anyone working in marketing or advertising will be able to pick up "How the Ads Work" and be immediately equipped with enough information to bring their ideas to market while making their audience happy at the same time.
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Very similar to a pocket book guide, my goal is for everyone to be able to learn the most basic fundamentals of marketing planning, how creative works, the process for publishing and performance measurement and then most importantly - a practical guide to how the algorithms work guiding the machine learning process.
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So that if you have something of value to provide to you consumer, you'll have the most practical foundation for both today and in the future for how to deliver it.
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When can you get it?​
The book will be live and available on October 1st, 2024. In the meantime, you can join the waitlist by simply clicking the massive magenta button below.
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Thank you and I hope this helps.