The Full Story
About
A little about me
I'm a marketing executive, a media entrepreneur, and an award winning filmmaker. I am obsessed with the science of storytelling and an avid explorer when it comes to the art of understanding and communicating data science.
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In short, while our stories might come from our minds, the mediums in which they're introduced or told through are now being done by machines, otherwise known as algorithms.
These algorithms are developed using data science models and therefore if you want to attract, engage, and acquire an audience today and in the future, you better know how machine learning works too.
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Getting to this point has been 20 years in the making and I'm excited to see where the next 20+ will go as we venture into new ways to bring brands, stories, and ideas to life in the new world of media.
5 facts only my close friends know
1. My favorite color is Magenta, not to be confused with Pink.
2. I wrote & directed my first feature film at 25, it has a 7.8/10 on IMDB
3. When writing anything I like to use "-" marks because that's how I think.
4. I can speak Japanese, but not good enough to make my wife happy.
5. And I like to argue that USA's "Characters Welcome" era was one of the greatest era's in television (Burn Notice, Psych, Suits, etc).
My story to this point
I'm a professional growth marketer who for the last 15+ years has been working in marketing & advertising helping both executives & entrepreneurs across the world build data-driven campaigns that drive sales growth.
1. At 25, I moved to NYC and made my first feature film
From being the Vice President of Digital at Ogilvy to then leading the success of 3 different agencies responsible for delivering both B2C and B2B global results.
2. But even though we got a 7.8/10 on IMDB, it didn't make any money
Unlike most marketers, I have a background in data science and know how to develop creative based on full funnel KPI forecasting.
3. And so I vowed to master the art of audience attraction
This helped give me and my clients insights into what to do, why we should do it, and then how to build a plan to do it right.
4. Which meant I'd also have to master digital marketing too
Across the world I've been working for the last 5 years helping brands enter local and international markets to go DTC through programmatic advertising campaigns designed to deliver optimal ROI.
5. And so I did, giving us everything we needed to make our next movie... Until another idea came to life
I started JAM! about 4 years ago and have about 2,000+ members who join my international bootcamps and online courses every year.
From being the Vice President of Digital at Ogilvy to then leading the success of 3 different agencies responsible for delivering both B2C and B2B global results.
6. Instead of making a movie, I used my new knowledge to create one of the first social networks for nonprofits
7. Despite lots of support, unfortuinately that bombed too
Unlike most marketers, I have a background in data science and know how to develop creative based on full funnel KPI forecasting.
8. And so I lost a lot of money and had to sleep on a friends floor
This helped give me and my clients insights into what to do, why we should do it, and then how to build a plan to do it right.
9. At 0-2 for startups, I had to go and get real job
Across the world I've been working for the last 5 years helping brands enter local and international markets to go DTC through programmatic advertising campaigns designed to deliver optimal ROI.
10. Thankfully, everyone seemed to want to know what was in my head and I got hired and worked 9-5
I started JAM! about 4 years ago and have about 2,000+ members who join my international bootcamps and online courses every year.
From being the Vice President of Digital at Ogilvy to then leading the success of 3 different agencies responsible for delivering both B2C and B2B global results.
11. In 2012, the startup bug bit me again and I started a digital agency
13. I was now 1-2 on startups and was living the life
This helped give me and my clients insights into what to do, why we should do it, and then how to build a plan to do it right.
12. We crushed it.
Unlike most marketers, I have a background in data science and know how to develop creative based on full funnel KPI forecasting.
14. I even became a go-to guest analyst for television
Across the world I've been working for the last 5 years helping brands enter local and international markets to go DTC through programmatic advertising campaigns designed to deliver optimal ROI.
15. And as a result became super famous.
I started JAM! about 4 years ago and have about 2,000+ members who join my international bootcamps and online courses every year.
From being the Vice President of Digital at Ogilvy to then leading the success of 3 different agencies responsible for delivering both B2C and B2B global results.
16. Eventually, started getting deeper into data science
18. And so I started a new agency specializing in social media
This helped give me and my clients insights into what to do, why we should do it, and then how to build a plan to do it right.
17. But realized I needed to differentiate
Unlike most marketers, I have a background in data science and know how to develop creative based on full funnel KPI forecasting.
19. Working with some of the most talented people
Across the world I've been working for the last 5 years helping brands enter local and international markets to go DTC through programmatic advertising campaigns designed to deliver optimal ROI.
20. And growing our business from New York to Los Angeles to Tokyo.
I started JAM! about 4 years ago and have about 2,000+ members who join my international bootcamps and online courses every year.
From being the Vice President of Digital at Ogilvy to then leading the success of 3 different agencies responsible for delivering both B2C and B2B global results.
*21. This was so much fun
23. And so I spent days in the hospital healing from years of stress
This helped give me and my clients insights into what to do, why we should do it, and then how to build a plan to do it right.
22. But something happened that would change me forever
Unlike most marketers, I have a background in data science and know how to develop creative based on full funnel KPI forecasting.
24. Trying to help, my doctor told me, "Do something you love"
Across the world I've been working for the last 5 years helping brands enter local and international markets to go DTC through programmatic advertising campaigns designed to deliver optimal ROI.
25. And so I told him, "Okay, I'm going to move to Japan."
I started JAM! about 4 years ago and have about 2,000+ members who join my international bootcamps and online courses every year.
From being the Vice President of Digital at Ogilvy to then leading the success of 3 different agencies responsible for delivering both B2C and B2B global results.
26. As the 2020 Olympics approached so did a new opportunity
28. Before I could go another opportunity came my way
This helped give me and my clients insights into what to do, why we should do it, and then how to build a plan to do it right.
27. But then the pandemic came also and I was stuck in Asia
Unlike most marketers, I have a background in data science and know how to develop creative based on full funnel KPI forecasting.
29. Building a DTC agency for the future
Across the world I've been working for the last 5 years helping brands enter local and international markets to go DTC through programmatic advertising campaigns designed to deliver optimal ROI.
30. And we had a lot of fun
I started JAM! about 4 years ago and have about 2,000+ members who join my international bootcamps and online courses every year.
From being the Vice President of Digital at Ogilvy to then leading the success of 3 different agencies responsible for delivering both B2C and B2B global results.
31. During that time, something else happened, I got married.
33. And so we moved back to the United States, which was hard
This helped give me and my clients insights into what to do, why we should do it, and then how to build a plan to do it right.
32. But then realized we wanted to make a change
Unlike most marketers, I have a background in data science and know how to develop creative based on full funnel KPI forecasting.
34. Despite everything I've done, no one would hire me
Across the world I've been working for the last 5 years helping brands enter local and international markets to go DTC through programmatic advertising campaigns designed to deliver optimal ROI.
35. And if they did, I didn't last long
I started JAM! about 4 years ago and have about 2,000+ members who join my international bootcamps and online courses every year.
From being the Vice President of Digital at Ogilvy to then leading the success of 3 different agencies responsible for delivering both B2C and B2B global results.
36. So, I went back to what I did best.
38. And so I changed my thinking
This helped give me and my clients insights into what to do, why we should do it, and then how to build a plan to do it right.
37. But then my wife told me she was pregnant!
Unlike most marketers, I have a background in data science and know how to develop creative based on full funnel KPI forecasting.
39. Putting my kids first
Across the world I've been working for the last 5 years helping brands enter local and international markets to go DTC through programmatic advertising campaigns designed to deliver optimal ROI.
40. Building something for my for them
I started JAM! about 4 years ago and have about 2,000+ members who join my international bootcamps and online courses every year.
From being the Vice President of Digital at Ogilvy to then leading the success of 3 different agencies responsible for delivering both B2C and B2B global results.
41. I started writing books.
43. And so I built a platform for marketers
This helped give me and my clients insights into what to do, why we should do it, and then how to build a plan to do it right.
42. But realized I needed a place to put my math
Unlike most marketers, I have a background in data science and know how to develop creative based on full funnel KPI forecasting.
44. Realizing something else
Across the world I've been working for the last 5 years helping brands enter local and international markets to go DTC through programmatic advertising campaigns designed to deliver optimal ROI.
45. And as a result, I started to write movies again and am making one right now as we speak.
I started JAM! about 4 years ago and have about 2,000+ members who join my international bootcamps and online courses every year.