Work with Me and I'll Be Your Guide to Getting Better Marketing and Growing Sales Without Increasing Your Budget
Opportunities I'm Open to:
Senior Leadership
MARKETING POSITIONS
Feel free to contact me regarding open roles for CMO, VP, Marketing Director, Marketing Manager, or anything related to leading Digital.
Contract Freelance
MARKETING CONSULTING
In addition, I also work a variety of contract roles. So am also open to Fractional CMO roles or discussing contract Paid Specialist work.
Requests for a
MARKETING AGENCY
If you're looking to outsource your marketing to a partner, contact me and I can provide you with the best alternatives there is.
My Skill Set Is:
GROWING
BRAND AWARENESS
I've worked with over 100+ different companies to grow their brand awareness & recognition so that they can boost their business.
ACQUIRING
NEW CUSTOMERS
I know how to use programmatic media so that we're always acquiring new customers while engaging existing fans.
MEASURING
SALES GROWTH
Because of my experience at Nielsen, I have the ability to measure the full customer journey so that we can meausre every sale.
Services:
MARKETING
STRATEGY
Create the brand, content, and media strategy to build a measureable brand with potential for a profitable outcome.
BRAND
MANAGEMENT
Leverage marketing research along with brand strategy techniques to develop a brand that's in-demand.
SOCIAL MEDIA
CAMPAIGNS
Leverage Facebook, Instagram, TikTok, Pinterest, or any other channel to connect with our audiences.
PAY PER CLICK
ADVERTISING
Use the programmatic KPI's from the media plan to set up programmable rules to maximze costs output.
WEBSITE
DESIGN/DEV
Build the strategy, keyword lists, UI/UX, design, programming, and manage execution.
CAMPAIGN
MANAGEMENT
Onboard a suite of tools to monitor performance for day to day campaigns, optimizing when needed.
MARKETING MIX
MODELING
Historical measurement using linear aggression models combined with real time strategy to create direction.
MARKETING
OPERATIONS
Build divisions, take over leadership, or develop a new team based on different business objectives.
KPI
FORECASTING
Use historical data with LTV, and CVR's to develop a sales simulation that'll create high performing KPI's
CONTENT
STRATEGY
Develop brand value proposition along with topics and expand based on different audiences and their needs.
COMMUNITY
MANAGEMENT
Set up automations for monitoring communities while building fans and segmenting audience bases.
PAID SOCIAL
ADVERTISING
Set up Conversion API's with Advantage+ Campaign to buy ads based on the ROAS we want to receive.
SHOPIFY
MANAGEMENT
Set up products, data feedback loops, ecommerce store, extensions, and can manage fullfillment.
GOOGLE
ANALYTICS
Set up GA into each business category to compare results against forecast goal and variance difference.
MATCHED PANEL
ANALYSIS
Real time campaign measurement testing offline and offline performance scenarios to see what works.
TEAM
DEVELOPMENT
Manage the professional growth of all team members through custom training and performance plans.
360 MEDIA
PLANNING
Develop a full stack integrated plan so that when each activity reaches its KPI, the total sum equals end goal.
CREATIVE
PRODUCTION
Lead the creative ideation and campaigns for engaging fans with a strong brand identify and voice.
SOCIAL MEDIA
LISTENING
Leverage insights to develop internal model for measuring SOV against competition and how to win more of it.
GOOGLE
ADVERTISING
Fully integrate Search, SEM, Shopping, or all three within P-Max to convert on high intent based audiences.
SEARCH ENGINE
OPTIMIZATION
Can develop comprehensive keyword lists, prioritize by category, and create content in order to hit #1 in rank.
ROI
MEASUREMENT
Create dashboards to measure real time ROI and develop re-investment models to scale revenue immediately.
MULTI TOUCH
ATTRIBUTION
Full funnel customer journey measurement qualifying value of each KPI and where to attribute sale.
P&L
MANAGEMENT
Manage the full P&L to understand rev against costs and how to budget to achieve different sales goals.
Bonuses:
BRING ALL YOUR ANALYTICS INTO ONE DASHBOARD
I'll develop simple to read custom dashboards for clarity on how performance is measured.
TRACK SALES & MEASURE ROAS IN REAL TIME
I'll set up models to track and attribute sale conversion in real time so that you have full transparency.
GET EASY TO READ AUTOMATED
DAILY REPORTS
In addition, I can set up automated daily performance results so that you know what's working.